So we sat down at the Flour City round table and discussed the great opportunities of working with Russ Pope and Brian Osborne again. We feel that these guys have a great vision and really fit into our programs. Finally we are starting to feel more and more dialed everyday. We have been cutting back the fat and dropping brands that take more work then they pay out or dropping brands that take accounts in house and give you the finger for your hard work and dedication. So with that said, Beloe and Myrtle have been on our minds since we had seen them at ASR.
Beloe and Myrtle really fits that Alife & Creative Rec kid…. but more rooted into the Skateboard culture. As you all may or may not know, Russ Pope has been in the industry for some time doing his thing. (If your not up on some knowledge check out http://www.russpope.com/ and get some knowledge). We had worked with him before on the Duffs program years back and really enjoyed his vision, but had to watch his hands be tied.
The momentum Beloe is already having is crazy! Co-op shoe with Skateboard Magazine! Ethan Fowler pro shoe! Sneaker heads in LA eating it up, shops having a great sell through and really getting behind the brands. What more could you ask for?
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