Myrtle in YRB

Myrtle is dropping some styles in Yellow Rat Bastard NYC along with some soft goodies like T‘s, Hoods & Wallets… Also be on the look out for the write up we got in YRB Magazine! I believe it’s the Fall Fashion issue along with some editorial placements. For more information www.yrbmagazine.com & www.yellowratbastard.com

On that next level

Between Garbege, Local Strangler & Corner Store Hero there has been a shit ton of product placement going on. Between video shoots, music awards, TV appearances and so on. The lists of celebs is endless and will make your head spin just thinking about it. Here are some pics of who has been running gear in just the past few days along with videos… If your not finding these 3 brands in your local streetwear boutique, you better tell them whats up!

Last week the legendary S.O.B's started there Summer Concert series where Soul Artist Dwele performed his hit single " I'm Cheatin"rocking the HANDS OF GLAM Tee from the GRBG Fall 08 Collection.

Please click on the YOUTUBE link to see Down South Artist Lil Josh rocking the HERO crew & the How High Hoodie in his latest video.

http://youtube.com/watch?v=2-NsoODJFHw

This is an oldy but goody... It shows you where we are at where we are going!

Rochester NY B-Boy BBQ

As you all know the FUA crew has been doing the B-Boy BBQ for years now. Last years productions were unreal & Flour City cannot wait to see whats going down this year. Make sure you come out and support this event!

Double Helix Design x Flour City Dist.

We are now representing 3 street wear brands out of Flour City Distribution.

As you will see the 3 individual brands have thought provoking inspirations from the streets of Tokyo, LA, NYC, London, Paris & Harijuku. Sit back with your boys and take a minute to look over each individual brand offering. As you will see, each individual brand offers its own individual style along with keeping a separation in branding.

I’ve added the links for catalogs with pricing, along with press kits for each brand. Please take the time to look over each individual brand. You will not be disappointed in any way.

Local Strangler:

Catalog: http://localstrangler.com/collection/2008/summer/LS_SUMMER_2008_DLVY%231.pdf
Press: http://localstrangler.com/press/LS_PressKit.pdf

Corner Store:

Catalog: http://www.cornerstorehero.com/collection/2008/summer/CSH_SU08_PICBOOK_FULLSETJPG.pdf
Press: http://www.cornerstorehero.com/press/C$H_Presskit_jpg.pdf

Garbage:

Catalog: http://garbege.com/lookbook/2008/summer/GRBG_SU08_FullLookBook.pdf
Press: http://www.garbege.com/marketing/GRBGpresskit4-03.pdf

If you would like what you have seen and want to set up a time where you can come to the showroom and have a run through of each brand, please call me to make an appointment (585) 509.3805. The showroom Double Helix Showroom is located at 540 Broadway, New York, NY 10012. The PDF’s do no justice, but give you an idea of what our individual mark is in the street wear culture.

Flour City Dist. Showroom is located in Dumbo Brooklyn

A Milk Gallery Project

Swing through and check this out. Its a part of NYC history that Ricky caught on 35mm film. The Gallery dates are running from May 31st - June 10th 10am til 6pm. Click on the pic for more info.

Harold Hunter Day 2

The second annual Harold Hunter Day will take place May 17th in New York with a series of events planned. The day will start off at the Manhattan Bridge Skatepark (corner of Pike & Monroe Streets in Chinatown) with a skate jam going on from 12:00 pm - 6:00 pm. Live music will come courtesy of Pete Rock and DJ's Neil Nice and Vinny Ponte. The after party will take place later that night at KCDC Skateshop in Williamsburg Brooklyn. The 21+ event will feature free drinks, live music, art installations and photographs of Harold by the way of acclaimed photographer Giovanni Reda.

All this is made possible from the countless company support from the likes of Rock Star Bearings, SHUT, 5boro, Hopps, Official, Instant Winner, UXA, Verte, Acapulco Gold, Billy's Nuts, Savage, Off Bowery, Everything Must Go, Frank 151, DQM, Rival, Supreme, Autumn, KCDC, Anything, Red Bull, and Camp Woodward.

Beloe Footwear

So we sat down at the Flour City round table and discussed the great opportunities of working with Russ Pope and Brian Osborne again. We feel that these guys have a great vision and really fit into our programs. Finally we are starting to feel more and more dialed everyday. We have been cutting back the fat and dropping brands that take more work then they pay out or dropping brands that take accounts in house and give you the finger for your hard work and dedication. So with that said, Beloe and Myrtle have been on our minds since we had seen them at ASR.

Beloe and Myrtle really fits that Alife & Creative Rec kid…. but more rooted into the Skateboard culture. As you all may or may not know, Russ Pope has been in the industry for some time doing his thing. (If your not up on some knowledge check out http://www.russpope.com/ and get some knowledge). We had worked with him before on the Duffs program years back and really enjoyed his vision, but had to watch his hands be tied.

The momentum Beloe is already having is crazy! Co-op shoe with Skateboard Magazine! Ethan Fowler pro shoe! Sneaker heads in LA eating it up, shops having a great sell through and really getting behind the brands. What more could you ask for?